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He wrote jokes for ‘SNL’ and now he’ll roast Reed Guice

Reed Guice performs a song routine during the 2nd Annual CEO Talent Show in 2010 at Hard Rock Casino Biloxi.
Reed Guice performs a song routine during the 2nd Annual CEO Talent Show in 2010 at Hard Rock Casino Biloxi. Sun Herald file

Writer and producer David Sheffield got his start as a writer for “Saturday Night Live,” and he’ll no doubt have funny things to say when he joins the Biloxi First Roast of Reed Guice on Nov. 2.

The 15th annual roast is at 6 p.m. at IP Casino Resort and is the major fundraiser of the year for Biloxi First. The nonprofit organization has provided more than $250,000 for classroom projects at Biloxi Public Schools.

Sheffield is a graduate of University of Southern Mississippi and he co-wrote with Barry Blaustein the scripts for “Coming to America,” “Boomerang” and “The Nutty Professor,” according to his USM bio. Other roasters are Biloxi Attorney Judy Guice, Ricky Mathews, former publisher of the Sun Herald and Nola.com/The Times Picayune, and John Hairston, CEO and president of Hancock Holding Co.

Guice often is the emcee at Coast events but this time he’ll have to sit and listen, while the joke is on him.

He attended Biloxi Public School system and got into character as Biloxi High’s mascot, “Big Red.” Guice was a fraternity brother of singer/songwriter Jimmy Buffett while they attended USM. He later served as an officer in the U.S. Army before returning to Biloxi, where he and his late wife, Shirley, opened Guice & Guice Advertising in 1975. They created award-winning advertising campaigns and built a political consulting firm that helped many local and regional politicians get elected.

He later founded Guice Agency with the help of his wife, Susan. His daughter Angela Guice, an award-winning consultant in Los Angeles, joined him in 2016 and the agency was renamed Guice & Guice.

Reed Guice was awarded the Silver Medal, the Advertising Federation’s highest award, for his contributions to the advertising industry, and was inducted into the Hall of Fame of the USM School of Mass Communication and Journalism. He also is a Fly Fishing Federation Certified Fly Casting Instructor and has set more than a dozen Mississippi salt-water fly fishing records.

Tickets for the roast are $50, or $250 for a patrons sponsor, which admits two. A reserved table of 10 is $1,000. To reserve tickets, contact Liz Joachim at 228-348-1762 or lj@fpcorso.com or Ann Denison at 228-860-8871 or ann.denison@biloxischools.net.

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