Business

Young shop owner has the Charisma young people are looking for — here's why

Brandin Brosh, owner of Charisma boutique in Ocean Springs
Brandin Brosh, owner of Charisma boutique in Ocean Springs jmitchell@sunherald.com

You won’t often find Brandin Brosh sitting still at her popular boutique on Government Street.

The 26-year-old from St. Martin opened Charisma boutique in downtown Ocean Springs two years ago, and business has been bustling.

Brosh and her small team of employees run a smooth ship. On a Tuesday in July, Charisma was full of people in the middle of the day as Brosh helped a customer pick out an outfit near the dressing room while greeting every person who walked in the door.

“Opening a boutique is something I had always dreamed of doing,” Brosh said. “Once I graduated college, I came up with a business plan. Small business is all about location and once I knew that I had secured the perfect location, everything else fell in to place.”

And she’s not going anywhere any time soon. She said her store is marketed toward every age group, but Charisma is a popular shopping place for local teens and 20-somethings looking for a bright bathing suit, cocktail dress, crop top for a night out on the town, denim or Steve Madden pumps.

And the best part? It’s affordable.

“I believe that Charisma truly embraces everything that a millennial is looking for when they shop,” she said. “It's on-trend fashion that isn't going to break the bank.”

Brosh understands the millennial market — she sells styles that are unique to her store and uses social media to post pictures of looks and promote sales in the store.

“Millennials tend to be independent thinkers and strive to do exactly what makes them happy. In my opinion, I think that my choice to run and own my own business epitomizes the millennial mentality,” Brosh said.

But that’s not to say people have questioned Brosh’s decision to open a business at a young age, she said.

“I feel like there were and still are many people that are waiting and watching to see if I'll fail. I wont,” she said. “I don't think that that's generational, I think that any time someone brings something new and edgy to the table in an established industry, there will always be people who tend to downplay their efforts.”

Brosh’s business was named Ocean Springs’ 2015 Retailer of the Year, and she offered some advice for other millennials who are thinking of becoming entrepreneurs.

“Opening your own business is rough in the beginning. It's extremely stressful and one of the hardest things I have ever done, but you'll get past that stage,” she said. “You'll slowly learn the ins and outs and every day gets a little bit easier. I couldn't be more satisfied with Charisma.”

Brosh credits her small but knowledgeable staff as an integral part of Charisma that makes it’s successful.

“Having a hard-working, reliable staff makes running a business less stressful, and I am so fortunate for that,” she said.

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