Yuengling raising money for VFW

D.G. Yuengling & Son Inc. is supporting the Veterans of Foreign Wars of the United States with a multi-year commitment through the company's campaign, "Respect. It's Earned."

Yuengling's #LagersForHeroes program is using social media to garner donations for the VFW programs geared to assist veterans, service members and their families. Through technology company GoodWorld, Yuengling's social-savvy fans will be able to donate on specific Facebook posts by commenting "#donate" and the dollar amount they'd like to give or by tweeting@VFWHQ "#donate" and their donation amount. Donations also can be made by support the VFW by texting Hero to 90999 and by visiting to donate online.

Yuengling's #LagersForHeroes program will be promoted from Memorial Day through Independence Day.