Whataburger prize is a decade of free burgers

Whataburger launched its Snapchat channel Monday and those who follow the company have the chance to win a free Whataburger each week for 10 years.

The company has given away a Whataburger for a year in the past, but this will be the first time one person will win for a decade.

Whataburger fans can find the company on Snapchat by searching for WhataburgerLife.

The company recently claimed the No. 1 spot on Nation's Restaurant News' Social 200 list for highest social engagement. The company has nearly 2 million fans on Facebook, 500,000 followers on Twitter and 135,000 on Instagram.

This story was originally published March 8, 2016 at 3:42 PM with the headline "Whataburger prize is a decade of free burgers ."