Business

'Good Morning America' brings in major business for Pass Christian soap store

MARY PEREZ/SUN HERALD/2011 
 
 An array of products from the Pass Christian Soap Company. The local business was featured on the 'Deals and Steals' segment of 'Good Morning America' on Thursday.
MARY PEREZ/SUN HERALD/2011 An array of products from the Pass Christian Soap Company. The local business was featured on the 'Deals and Steals' segment of 'Good Morning America' on Thursday.

America woke up Thursday to find a Pass Christian luxury soap store featured on the "Deals and Steals" segment of "Good Morning America."

The Pass Christian Soap Co., owned by Paula Lindsay, was among the stores on the segment hosted by Tory Johnson. Johnson brought out the Pass' own Robin Roberts to help Michael Strahan properly pronounce the South Mississippi city.

Lindsay said the soaps and candles usually sell for $8 to $24, but today will be 50 percent off.

"We reached out to Tory after moving in to our new 8,000-square-foot facility," she said. "I couldn't sleep last night because I was so excited."

The added exposure from "GMA" has brought in many new buyers, Lindsay said.

"We made (so far) in one day what we probably would have made in our entire fourth quarter," she said. "('GMA' has) been so supportive of us through the process."

She said she is glad she could make Roberts proud.

"Robin has done so much for Pass Christian and our store," she said. "I cannot thank her enough."

The store opened in 2001, but Hurricane Katrina destroyed it in 2005. Lindsay reopened her store in order to be ready for its 10-year anniversary in 2011.

After Katrina, she never quit her passion for making the luxury soaps, using her temporary home in Alabama as a makeshift factory.

Her determination has paid off, as Pass Christian Soap Co. products are sold at more than 500 stores nationwide.

She said one of Johnson's assistants called her after the show to make sure they were still in stock of products.

"She called to check on us and said they were burning our candles in the office," Lindsay said. "I'm hoping we can work with them again in the future because they have made this whole experience just perfect."

To take advantage of the savings seen on Good Morning America, click here.

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