Business

Legendary outdoors and Western wear company opening new store in Gulfport outlets

Those who wear boots to ride, work or dance will find styles for their lifestyle at the new Ariat outlet opening Wednesday at Gulfport Premium Outlets.

The outlet is in Suite 410, behind The Gap outlet and across from H&M.

The company was founded 30 years ago. “We were the first to integrate athletic footwear technology into boots for equestrian athletes,” said Beth Cross, CEO and co-founder.

The range of products has grown and the Gulfport Ariat outlet will offer close-out footwear, apparel, denim and accessories for men, women, and children.

Prices typically start at 30% off original retail value. Customers might find some like-new sample clothing, the company said. The store is open Monday to Thursday from 11 a.m. to 7 p.m., Friday and Saturday from 10 a.m. to 8 p.m. and Sunday from noon to 6 p.m.

During the grand opening weekend, from May 1 to 5, customers will receive an additional 25% off already-reduced prices.

Stylish Ariat Western boots are featured at the new Ariat store at Gulfport Premium Outlets.
Stylish Ariat Western boots are featured at the new Ariat store at Gulfport Premium Outlets. Tim Thorsen Sun Herald

The opening of the outlet coincides with Kentucky Derby weekend. Cross said she remembers sitting in front of the TV in 1973 and watching Secretariat win the Kentucky Derby.

“He went on to win the Triple Crown, setting records that still stand today,” she said. “Secretariat’s big heart and competitive spirit were the motivations behind naming our company Ariat.”

Gulfport Premium Outlets is located off U.S. 49, just south of I-10.

A new Ariat boot and clothing store is opening at Gulfport Premium Outlets. The company has been in business for 30 years, and the outlet offers discounts on name-brand products.
A new Ariat boot and clothing store is opening at Gulfport Premium Outlets. The company has been in business for 30 years, and the outlet offers discounts on name-brand products. Courtesy of Ariat Outlet
Fresno brand clothing for the family is featured at the new Ariat outlet at Gulfport Premium Outlets.
Fresno brand clothing for the family is featured at the new Ariat outlet at Gulfport Premium Outlets. Meghan Develyn Courtesy of Ariat
A Fresno brand vest is among the apparel at the new Ariat outlet at Gulfport Premium Outlets.
A Fresno brand vest is among the apparel at the new Ariat outlet at Gulfport Premium Outlets. Meghan Develyn Courtesy of Ariat
A Fresno brand vest is among the apparel at the new Ariat outlet at Gulfport Premium Outlets.
A Fresno brand vest is among the apparel at the new Ariat outlet at Gulfport Premium Outlets. Courtesy of Ariat
Stylish boots are the specialty of Ariat, which now is open at Gulfport Premium Outlets.
Stylish boots are the specialty of Ariat, which now is open at Gulfport Premium Outlets. Courtesy of Ariat

This story was originally published May 1, 2024 at 5:00 AM.

Mary Perez
Sun Herald
Mary has won numerous awards for her business and casino articles for the Sun Herald. She also writes about Biloxi, jobs and the new restaurants and development coming to the Coast. She is a fourth-generation journalist. 
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