Shane Pucheu and his business partner Gage Curtis turned a college assignment into a men’s hair product and brand with attitude.
Eight months ago they created a new pomade — a men’s grooming product that’s been used for centuries to style hair and give it shine. They named the product line Seven Day Savage for the barbers and tattoo artists who work nearly seven days a week to perfect their craft and make it in business, Pucheu said.
“You’ve got something special here,” James Moran with Black & Gold Barber Shop in Waveland told Pucheu as he showed how the product works on his son, Evan Moran, during a demonstration at Oak Crest Mansion in Pass Christian.
“It goes in the hair well. It’s very smooth compared to other products,” Moran said. You don’t need much, he said, as he spread the product in his hands and brushed it through his son’s newly-styled hair.
“It smells great,” he said, made with a combination of cedar, vetiver, labdanum and frankincense combined with hints of grapefruit, bergamot and lemon. And because the pom is water-soluble, he can wash it off his hands with water, unlike other products Moran said he’s used.
Moran’s barber shop was the first place Pucheu took Seven Day Savage when he created the product. Moran gave him some suggestions for improvement and then was so impressed, he threw away the product he had in stock and switched to using and selling this new brand.
“These days guys are a lot more particular,” Moran said, and they don’t change barbers or products easily.
The logo really appeals to millennials, he said. “It’s like pomade with an attitude. It’s a rebellious society, for sure,” he said.
The idea came from Pucheu’s Process Operations Technology class at Mississippi Gulf Coast Community College and from reading ingredients in other brands.
“They use propylene glycol to de-ice planes,” Puchu said, and the same ingredient is found in many pomades. An influx of Chinese pomade products into the U.S. uses peregal, which Pucheu said is made almost exclusively in China. “It’s terrible for your hair,” he said.
Moran said he’s had customers say they get headaches from using these products.
As his college class product, Pucheu created propanediol as a substitute ingredient, using fermented corn syrup. This ingredient in Seven Day Savage pomade has the approval from EcoCert and the Natural Product Association.
“We work hard to provide our customers with the best and healthiest products on the market,” he said.
Pucheu and Curtis live in Diamondhead and work together at Sabic as process technicians. They started Seven Day Savage without any loans, perfected the formula and scent for their pomade together and make it in-house to control the production. In their free time they visit barber shops and post on social media the virtues of Seven Day Savage. The pomade is sold in barber shops from New Orleans to Gulfport, in Chicago and Miami. Online it sells for $12.99 for a four ounce container, and local barber shops charge $12-$13, Pucheu said.
They’ve also developed a beard oil that can be used to brighten tatoos, Pucheu demonstrates as he rubs it into his arm and the colors intensify. It will be introduced early next year, once the new product label is ready.
They aren’t done yet. “We have plans for a women’s line,” Pucheu said.