Brace yourselves, Target fashion fans.
The big box store has decided to give itself a fashion makeover and is stopping production on four lines — Mossimo, Merona, Cherokee and Circo, according to a story in InStyle.
Target has a store in D’Iberville.
“Our brands have been solid performers. Take Cherokee and Circo in our kids’ business, for example — they were performing strongly, even in a difficult market,” said Mark Tritton, Target’s executive vice president and chief merchandising officer, in a press release. “But we talked to our guests, looked at the data, and we realized that there was this huge opportunity to create a unique personality and own-able, differentiated point of view.”
So what’s coming to Target? Twelve new lines are planned that will give shoppers choices in clothing, accessories and home decor.
According to InStyle, Cat & Jack and Art Class already have replaced Cherokee and Circo kids’ lines.
Target has announced four of the new lines — A New Day women’s line, Goodfellow & Co for men, an athletics/leisure line branded JoyLab, and Project 62 in home decor.
For now, Mossimo and Merona are still available at Target, but fans of the brands may want to stock up.