Max Homa's Burrito Headcover Is Back-And It's Even Cooler This Time
Golf has always had its share of traditions-pressed polos, pristine fairways, and clubs that look like they belong in a museum case. But every now and then, something cuts through the noise and reminds you that the game doesn't have to take itself so seriously.
Enter Max Homa's (now-viral) burrito-shaped driver headcover, a collaboration between Chipotle and Cobra Golf that's officially back on Tour.
After selling out in under three hours during its first drop last year, the foil-wrapped burrito headcover is making a limited return at the Truist Championship (May 7–10, 2026)-and demand is expected to be just as high this time around.
A Viral Golf Accessory Returns
If you follow golf, even casually, you've probably seen it: A driver headcover wrapped like a Chipotle burrito sitting in Homa's bag.
Its appeal? It's different-and in a sport that prizes uniformity, that matters.
Last time around, the accessory disappeared almost instantly, becoming one of the most talked-about crossover products in golf culture. Now, fans are getting another shot, but supply is still tight:
- 200 headcovers were released via Homa's Instagram stories on Wednesday
- 250 have been reserved for Chipotle Rewards members
- Additional stock could be available through Cobra Golf's website
Translation: If you want one, you'll need to move fast.
Homa's Authentic Appeal
Part of what makes this collaboration especially cool is that it doesn't feel forced.
Homa has been openly talking about his love for Chipotle for over a decade, even joking about it on social media as far back as 2013.
lately people keep telling me to follow my gut. man if i followed my gut id be at chipotle all day
— max homa (@Maxhoma) March 20, 2013
When speaking about this year's collaborative headcover, he said, in Chipotle's official press release, "I've been a Chipotle guy for a long time, so seeing it take on a life of its own was pretty great."
That authenticity matters. In an era where athlete-brand partnerships are everywhere, fans are quick to spot what's real and what isn't. Homa's personality-laid-back, relatable, and quietly funny-makes him one of the PGA Tour's most likable figures, and this headcover taps directly into that.
Chipotle's Bigger Play in Golf
This isn't a one-off stunt. Chipotle has been steadily increasing its footprint in the sport, serving as the official Mexican restaurant-and "official burrito"-of the PGA Tour and PGA Tour Champions.
The Bottom Line
Max Homa's burrito headcover might look like a gimmick at first glance, but it hits on something real: Sport is better when individuality shows through. Whether you're grinding at your local muni or just watching on a Sunday, gear like this adds personality back into the game.
And if you can snag one? Even better-you'll have the most talked-about club in your bag before you even take a swing.
This story was originally published by Men's Journal on May 7, 2026, where it first appeared in the Collectibles section. Add Men's Journal as a Preferred Source by clicking here.
2026 The Arena Group Holdings, Inc. All rights reserved.
This story was originally published May 7, 2026 at 4:12 AM.