Keeping Score

Southern Miss set to unveil new logo options

BILOXI - Southern Miss athletic director Bill McGillis said Wednesday that the school is set to change its sports logo after Iowa's successful complaint in 2011 that it is too similar to its own.

McGillis said that USM will soon reveal two or three options to replace the current eagle head logo that was unveiled in 2002.

A three-judge panel with the United States Patent and Trademark Office ruled by a 2-1 decision in 2011 that there would be “the likelihood of confusion” between USM's logo and Iowa's Tiger Hawk logo.

RARE Design in Hattiesburg, which also created the current eagle head logo, created the new logo options that will have minor variations from the current emblem.

“We have three variations of a modified logo,” McGillis said. “We're calling it an evolution, not a revolution. We want to keep most of the features of the current logo, but modified enough to get trademarked.

“I've met with Iowa personally and shared with them the direction that we're heading. They've been very helpful, at least recently, in this process.”

McGillis didn't say when the new logo options might be shared, but it should be soon.

USM will take feedback from fans on the logo, but there will be no fan vote on the final choice.