It seems you can't go anywhere on the Coast without seeing someone in a Biloxi Shuckers cap or T-shirt so it should come as no surprise that they rank among the best minor league teams in merchandise sales.
The Southern League's newest member was among the 25 top minor league teams in 2015 merchandise sales, Minor League Baseball announced on Monday.
The Shuckers are the only Southern League squad on the list.
"Our merchandise continues to fly off the shelves and we ship it around the world," senior director of retail for the Shuckers, Kara Hayes, said in a press release. "The fact that we made the Top 25 and only played a half season at MGM Park in 2015 is a remarkable achievement."
Sign Up and Save
Get six months of free digital access to the Sun Herald
All 160 teams combined to record more than $65.1 million in retail sales, a record for the minor leagues. The new mark is a 7.9 percent increase over 2014's total of $60.3 million, which had been the highest total recorded since Minor League Baseball's licensing program began in 1992.
"Minor League Baseball team names and logos are quirky, fun and contemporary, but they are also incredible marketing tools for the clubs they represent," Minor League Baseball's director of licensing, Sandie Hebert, said in a press release. "Each year, we see familiar logos on the Top 25 list, and some newcomers, showing both the longevity and modern appeal of our trademarks. It's interesting to see how clubs choose to brand their identities, and how that translates into merchandise sales."
Online sales contributed to the improved numbers with a 9.4 percent increase over 2014's numbers.