Tom Brady Announces Major Post-NFL Business Endeavor

In the four years since he walked away from the NFL, Tom Brady has thrown himself into several post-football business ventures.

He's taken over as the color commentator on Fox's top broadcast team, he's become a minority owner in the WNBA's Las Vegas Aces and the Las Vegas Raiders, he's become a minority owner and chairman of the advisory board for EFL Championship club Birmingham City, he founded an E1 Series electric boat racing team, and he's taken part in the Netflix comedy special "The Roast of Tom Brady."

And now Brady has announced he's venturing into a new enterprise: the hydration beverage space. Brady is partnering with Gopuff to launch a new coconut water brand, Good Nut.

The announcement came via Gopuff's social media platforms with a video of Brady on a phone call avoiding answering questions about what the drink is called.

"I'm launching a brand-new coconut water that's actually really good," Brady said while dodging a question about the brand's name.

"So we called coconut farmers in Vietnam for this one, which when you care about ingredients, it's kind of a huge deal," Brady replied. "When you have a product this good, it doesn't matter what it's called, OK?"

Of course, the brand's name got fans talking on social media. Brady was quick to hit back with a quip acknowledging the amusing nature of the name.

"Trending in the US because the ingredients are just that good. I love it 🤝," Brady posted.

As for the drink itself, it's made with clean ingredients, has multiple flavors, and perhaps even more importantly, it has Brady's stamp of approval.

"Certified organic. No added sugars. Premium coconut water by Gopuff & @TomBrady," Gopuff posted on X. "Available in three delicious, all-natural flavors, including the only certified organic chocolate coconut water. Exclusively on Gopuff."

Brady, who's notoriously never eaten a strawberry in his life, is known for being very meticulous about what he puts in his body. Having him as the brand's face/spokesperson will almost certainly guarantee impressive sales numbers.

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This story was originally published June 8, 2026 at 6:41 PM.