Mississippi

Blue Bell recalls ice cream from some MS stores. Here’s where and why

Some Blue Bell Ice Cream half gallons have been recalled from Mississippi stores after being mistakenly labeled, according to a news release from the company.
Some Blue Bell Ice Cream half gallons have been recalled from Mississippi stores after being mistakenly labeled, according to a news release from the company. Blue Bell Ice Cream

A limited number of Blue Bell Ice Cream half gallons have been recalled from grocery stores in Mississippi and 15 other states after a labeling mistake that could be life-threatening to some people with nut allergies.

Moo-llennium Crunch ice cream was mistakenly put in cartons labeled for Chocolate Chip Cookie Dough ice cream with Moo-lllennium Crunch lids at a Texas plant, Blue Bell said in an Aug. 22 news release.

Unlike the Chocolate Chip Cookie Dough flavor which is nut-free, Moo-llennium Crunch includes pecans, almonds and walnut pieces, according to the company’s website.

“People who have an allergy or severe sensitivity to almonds, walnuts, and pecans run the risk of a serious or life-threatening allergic reaction if they consume these products,” according to the recall notice.

A Blue Bell employee noticed the wrong packaging while restocking a store, the company said, adding that no other incorrect packaging has been found.

According to the release, no “illnesses or adverse reactions” related to mistakenly labeled ice cream have been reported

Here’s what you need to know about the recall.

How to identify this ice cream

  • Check to see if the packaging is labeled Chocolate Chip Cookie Dough on the half gallon carton but Moo-llennium Crunch on the lid
  • Check the top of the lid for the following code: 061027524

Which Mississippi stores are affected?

Several major retailers in Mississippi, including Walmart, Target and Kroger received the ice cream, according to recall notices on the retailers’ websites.

Blue Bell told the Sun Herald in an Aug. 25 email that they do not have a full list of stores that received the ice cream.

“Our sales staff is actively in the affected markets, working to identify any additional recalled product,” a Blue Bell spokesperson said in an email.

Where else did the affected ice cream go?

Here’s the full list of areas that received the affected ice cream, according to the release:

  • Alabama
  • Arkansas
  • Florida Panhandle
  • Northwest Georgia
  • Southern Indiana
  • Southern Illinois
  • Kansas
  • Kentucky
  • Louisiana
  • Mississippi
  • Missouri
  • New Mexico
  • Oklahoma
  • Tennessee
  • Texas
  • Southwest Virginia

What to do if you bought this ice cream

If you have a half gallon of the affected ice cream, you can take it back to the store you bought it at and get a full refund, according to Blue Bell.

For more questions, you can reach the ice cream company by phone at 979-836-7797 or email consumerrelations@bluebell.com.

This story was originally published August 25, 2025 at 12:11 PM.

Natalie Demaree
mcclatchy-newsroom
Natalie Demaree is a service journalism reporter covering Mississippi for McClatchy Media. She holds a master’s in journalism from Columbia Journalism School and a bachelor’s in journalism and political science with a specialization in African and African American Studies from the University of Arkansas. 
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