I've seen a couple of reports on this, including at Time.com, that Gov. Haley Barbour is going to join Karl Rove in fundraising for the American Crossroads and Crossroads Grassroots groups in raising money through the 2012 elections.
Haley's called "the GOP's best fundraiser," and the Crossroads groups announced they're doubling their goal of raising $120 million for the 2012 elections. Call that the Haley Effect.
Crossroads is a 527 nonprofit, formed in 2010, that raised $71 million in its first year.