Jackson County

Ocean Springs has a new selling point. It’s spelled L-O-V-E.

The new logo, revived from 2013.
The new logo, revived from 2013.

The city has revived a logo and given it new purpose — loving Ocean Springs.

The design was created to celebrate the city’s big win in 2013 — the rare Great American Main Street Award.

“ILoveOS is a symbol celebrating Ocean Springs from its historic downtown streets to its unique aspects of uptown and all around town,” said Cynthia Sutton, executive director of the city’s Chamber of Commerce Main Street Tourism Bureau.

Great American Main Street is a very coveted award, Sutton said, given out by the National Main Street Center to only three communities nationwide each year.

Ocean Springs is the only community in Mississippi to win it.

They have decided to bring back the symbol as part of the chamber’s marketing and branding.

“If you look closely, it has the words Great American Main Street winner on it with our company logo inside the heart,” she said.

The chamber has created buttons, stickers and other fun pieces with the big red heart to give visitors as souvenirs for stopping in Ocean Springs and spending some time.

“We will continue to grow this symbol celebrating Ocean Springs in the months to follow,” Sutton said. “Thank you for noticing our catchy fun tag!!”