They came from all parts of the Magnolia State, as well as Louisiana, Alabama and some from Texas. Their goal was two-fold: free sleepwear and great bargains. More than 2,000 people showed up by 10 p.m. Thursday to take their place in line for Prime Outlets' "Midnight Madness" sale, and the line that began at the food court snaked past Banana Republic. Those who showed up in their pajamas received a gift bag that included a Jockey nightshirt, and there were plenty of them. Some in satin; others in flannel. Some even wore their slippers, but they all had their sights set on a gift. Marjorie Mercer, 14, her mother, Lisa Mercer and Lisa's niece, Kristen Cornett, sat in the food court just after 10 p.m. looking at a map of stores and a coupon book. "I saw it advertised, and I decided to take the day off and make a day of it," Lisa Mercer said. The crowds showed no signs of letting up as the night wore on. Cars lined Interstate 10 at 1 a.m. waiting to get off at the U.S. 49 exit. Traffic also was heavy southbound on U.S. 49 and eastbound on Creosote Road. Read updates as today's shopping day wears on at sunherald.com and more in Saturday's Sun Herald.