This is the ice cream flavor & brands MS folks prefer the most, report says. Do you agree?
One of the sweetest ways to cool down as the summer heat sets in across Mississippi is with none other than a delicious, cold ice cream.
According to a new report, by Innerbody — a digital health and wellness platform — Mississippi is the 15th-most “ice cream obsessed” state.
But which flavors and brands stand out across the state? Here’s what the study found.
What is the top ice cream flavor in MS?
Mississippian’s preferred ice cream flavor is strawberry, which is also the most popular flavor across the country, according to the report.
What is the top ice cream brand in MS?
The most searched ice cream brand in Mississippi is Blue Bell, per the report.
In addition to the Magnolia State, Blue Bell was the stand-out ice cream brand in Louisiana and Texas, the report shows.
Across the U.S., Blue Bell was the eight-most popular brand, according to Google search interest, the report found.
Which ice cream flavors do Americans prefer?
The most searched for ice cream flavors across the U.S. are the following, according to the report:
1. Strawberry
2. Chocolate chip
3. Cookie dough
4. Chocolate
5. Vanilla
The least popular flavors are Ube, Blue Moon, Mocha, Lavender and Mango, per the report.
Which ice cream brands are the most popular across the US?
The most popular ice cream brands across the U.S. are the following, according to the report:
1. Halo Top
2. Cold Stone Creamery
3. Breyers
4. Talenti
5. Häagen-Dazs
6. Tillamook
7. Baskin-Robbins
8. Blue Bell
9. Walmart Great Value
10. Jeni’s Splendid Ice Creams
The least popular brands are Graeter’s, Ben & Jerry’s, Friendly’s, Van Leeuwen and Hood Ice Cream, per the report.
How did Innerbody find ice cream preferences?
Innerbody analyzed Google Trends search data from April 17, 2025 to April 17, 2026, to learn the most popular ice cream brands and flavors across all 50 states and the District of Columbia, according to the report.
“By combining data about flavors and brands while normalizing metrics to a common scale, we arrived at a search interest index score for each state,” analysts said.
