These are MS couples’ top fast-food restaurants for Valentine’s Day dining, study says
If you’re considering a Valentine’s Day meal at a fast-food restaurant this year, you’re not alone.
With a rising cost of living in the United States, many couples are ditching the fancy dinners and opting for a more cost-effective way to celebrate, according to a January study by MarketBeat, a financial media company.
More than half of couples nationwide, 67%, said they plan to dine at fast-food restaurants this Valentine’s Day, the MarketBeat study found.
“When prices rise, people naturally gravitate toward options that still let them enjoy the day without financial pressure,” Matt Paulson, MarketBeat founder said in a Feb. 6 news release.
Fast-food chains have noticed the appeal and are leaning into Valentine’s-themed more so in recent years, analysts said.
Although Mississippi has one of the lowest cost-of-living rates in the country, fast-food chains are still popular options for Valentine’s Day. These are the top choices in the Magnolia State.
Top fast-food restaurants for MS couples on Valentine’s Day
These are the top five fast-food restaurant choices for Mississippi couples, according to MarketBeat:
1. Chick-fil-A
2. McDonald’s
3. Wendy’s
4. Sonic Drive-In
5. Pizza Hut
Top fast-food restaurants for couples nationwide on Valentine’s Day
The top fast-food restaurants most likely to be chosen for Valentine’s Day across the nation are the following, according to MarketBeat:
1. Chick-fil-A
2. Dairy Queen and Taco Bell (tie)
Is Chick-fil-A offering anything special for Valentine’s Day?
Chick-fil-A is the most popular fast-food restaurant choice for American couples on Valentine’s Day, according to the MarketBeat study.
To celebrate the holiday, the chain is offering heart-shaped trays at participating restaurants while supplies last, according to the Chick-fil-A website. Customers can choose from 30-count nuggets, 10-count Chick-n-Minis, 10-count chicken strips, 12 chocolate fudge brownie halves and six chocolate chunk cookies.
Why are people choosing fast-food on Valentine’s Day?
These are some of the main reasons couples across the country are choosing fast-food options for their Valentine’s Day meals, according to MarketBeat:
- Lower cost: 28% of couples nationwide
- Nostalgia or shared memories: 20%
- Partner genuinely enjoys it: 18%
- Less pressure, more relaxed: 16%
- Convenience: 10%
- Humor: 8%
“We’re seeing a broader trend where couples are prioritizing affordability, comfort, and shared experiences over formality,” Paulson said in the release.
How did financial media company conduct study?
MarketBeat surveyed 3,004 U.S. couples in January to learn which fast-food restaurants they would choose for Valentine’s Day, analysts said.
