This Halloween candy is bought in MS the most — more than national average, data shows
Halloween is a momentous day for candy sales across the United States, but in Mississippi, one candy is king, a recent study found.
Mississippians order candy corn 92% more often than the national average in October — more than residents of any other state, according to a Sept. 29 study by Instacart, a grocery delivery platform.
“In some states, [candy corn] is a nostalgic must-have that people eagerly stock up on, while in others, it’s the first candy left behind in the bowl,” Alex Orellana, trends analyst at Instacart said in the study. “That split is what makes candy corn so fascinating: it’s not just a treat, it’s a tradition that people either love to celebrate or love to debate.”
Despite the debate, candy corn makes up about 3% of all candy orders on Instacart in October, the study found.
Here’s which states buy candy corn the most — and the least — along with some other sweet facts.
Which states order candy corn the most?
The following states order candy corn at higher rates than most, according to the Instacart study:
1. Mississippi, 92% higher than the national average
2. Nebraska, 91%
3. Kentucky, 77%
Which states order candy corn the least?
These three states order candy corn the least, according to the Instacart study:
1. Hawaii, 55% less than the national average
2. Washington, D.C., 50%
3. Florida, 43%
Which candy is the most popular in the U.S.?
These are the top 10 most popular candies in the country, according to Instacart data:
1. Reese’s Peanut Butter Cups
2. Peanut M&M’s
3. M&M’s
4. Kit Kat
5. Snickers
6. Sour Patch Kids
7. Hershey’s Milk Chocolate
9. Twix
10. HARIBO Goldbears
How did grocery delivery platform conduct study?
Instacart found how many candy orders on the platform included candy corn during the month of October between now and 2017, researchers said.
