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Millennial business owners want to make Long Beach the 'it spot'

LONG BEACH -- Whitney Sartin, Hannah Broadway and Jordan Fisher Morris wanted it to be perfect.

"Where should we take it?" Sartin asked.

Morris, who owns Sister Swank Boutique in downtown Long Beach, suggested a more natural setting.

"Maybe we should do it outside in front of the tin on the side of the building," she said.

And the three Long Beach business owners went outside to take the perfect selfie.

Sartin, owner of On a Roll Sushi, Broadway, owner of LoveLeigh, and Morris love to take selfies and use Facebook and other forms of social media -- things that are sometimes associated with millennials.

But this under 30 trio is pumping new life into Jeff Davis Avenue in the 39560.

Fourth Friday

The business owners are on a mission -- to make the downtown area the next "it" spot on the Coast.

They collaborated on Fourth Friday, Long Beach's answer to "Second Saturday's." The first Fourth Friday will be Friday at 4 p.m. It will feature live music and some specials from some downtown merchants. Most downtown stores will stay open until 7:30 p.m.

"We wanted to do something and we thought it would be cool to try a Fourth Friday, so we went with it," Broadway said.

Morris said it is an opportunity for people to visit the downtown to see the things Long Beach has to offer, as well as enjoy some entertainment.

"We have Corey Lawrence, who's going to perform right on the street, so hopefully some people will see him and stop by and see what's going on," she said.

Sartin said they plan to grow the Fourth Friday brand.

"We talked about it. We are going to keep doing this for a few months and make it bigger and bigger," she said.

They hope it will bring more people to Long Beach.

"We want to be able to have something like Ocean Springs or Bay St. Louis -- a place where people can come and shop and grab a bite to eat, all in one area," Morris said. "People are starting to hear about Long Beach and the things that are going on here."


Morris, Broadway and Sartin have been friends for a while. Broadway was the first to set up shop in Long Beach, followed by Sartin and Morris.

"It's great to have Whitney and Hannah here for the friendship and the support," said Morris. "Our parents all know each other and they have been so supportive of us."

The friendship and support goes a long way with Morris, Sartin and Broadway and their decisions to stay in Long Beach.

"I'm not saying I will never open another store somewhere, but I am very content with Long Beach," Broadway said.