D'Iberville became a shopping Mecca after 2005's Hurricane Katrina, and a casino town after Scarlet Pearl opened in December. On Monday, it will launch its effort to brand itself as a destination, using print, a phone app, a website and social media.
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"Discover D'Iberville" is a brand Jeff Taylor, city planner and director of economic development, believes pulls together the heritage of the city -- with a nod to its namesake explorer -- with an invitation for visitors to discover its shopping, restaurants and attractions.
"With completion of the new interstate access ramps and the opening of the Scarlet Pearl resort, the city is preparing for our transition to a tourist destination," he said.
The first of two business meetings for area merchants to launch the Discover D'Iberville brand will be Monday at 3 and 6 p.m. at City Hall.
"We will give a free digital listing to every business," he said. "They pay for a business license so we're going to give them a listing," he said.
The city will pay start-up costs for the initiative, and additional revenue will be generated by advertising.
Taylor and a committee of business members have been working for more than a year on the branding of D'Iberville. Thousands of people drive the interstates through D'Iberville each day, Taylor said, but don't know what is just off the exits. Signs will be posted directing them to the free app and map that will guide them to shopping, restaurants and fun.