Bouquets of red roses have taken over flower shops and floral departments. Heart balloons hover over cash registers. Email inboxes fill with newsletters and alerts reminding you to buy a gift for your lover. After all, Feb. 14 is closing in.
For a single gal or guy, Valentine's Day can be anything but lovely.
"I'm probably going to eat out somewhere, go home, play video games and cry myself to sleep," Conrad Mauffray said jokingly on Facebook. The Bay St. Louis native now lives in Texas, but he said his Valentine's Day won't be much different from any other day.
"Same routine every day, really," he said.
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But if you're a party of one, don't fret -- there's plenty to do on the Coast if you don't have a date.
So quit swiping on Tinder, delete your ex's phone number and look into these alternatives:
The Beau Rivage Resort & Casino has a special for singles. Through Sunday, you can treat yourself to the Anti-Valentine's Day spa package The Spa at Beau Rivage. Book any 80-minute massage, and you'll get a free manicure and complimentary glass of champagne, "or however many it takes to forget that you are celebrating this day alone," a release from the casino stated.
Apryl Hall, communications specialist at the casino, encourages singles to book early and bring a group of friends.
"The more the merrier," she said.
When you book any massage worth $50 or more, you also receive access to a whirlpool, steam room, sauna, vanity, solarium and meditation room.
Several Coastians said on social media they'll spend their Valentine's Day with friends watching "Deadpool" starring Ryan Reynolds.
The movie will be released Friday.
The trailer for the dark comedy says Wade Wilson, a former special forces operative, gained his special powers, irregular skin and red spandex suit -- as well as the name Deadpool -- as the result of an experiment to cure terminal cancer.
Deadpool's mission? Find the man who turned his world upside down, and save the love of his life.
The film may be hit among single folks and couples Sunday.
Catherine Malochee of Waveland said she plans to see it with a friend who is single -- sort of.
"I made plans with a single-ish friend, but she might be a turncoat," she said.
If her friend backs out, Malochee said she may still go alone, but other friends said they'd go with her if her friend flaked out for a valentine.
Waffle House restaurants on East Pass Road in Gulfport and on U.S. 90 in Waveland are taking part in the Love Story dinner on Valentine's Day. You can call and make a reservation for a candlelight dinner.
Hancock County resident Jeremy Moore said on Facebook he is ready for the candlelight dinner at his local Waffle House.
Just because you're single doesn't mean you have to be alone.
Two Jackson Countians are planning a friendship celebration at The Mississippi Juke Joint in Ocean Springs on Valentine's evening.
Dylan Sartin and a friend are hosting "Galentine's Day," a concept borrowed from the hit show "Parks and Recreation," Sartin said.
There will be a photo booth for the beginning of the evening so guests can have a keepsake.
They chose the bar because it's a favorite nightlife venue among their friends.
"I wanted to celebrate the people who are always there for you even if your flings come and go," Sartin said.
At Beach Bums in Biloxi, head to the deck at 8 p.m. Saturday for the Red Hot Singles Mingle.
"We will have an amazing surf-and-turf dinner special and drink specials all weekend," the business said on Facebook.
DJ Rico will play music, and representatives from Jack Daniel's Tennessee Fire whiskey will be in attendance.