Posted on Mon, Mar. 17, 2008

MIAMI, March 17 -- Old Spice, the leading anti-perspirant/deodorant stick and body wash brand with guys, and its partners, the USA Domino Federation and Calle Ocho, celebrated their inception into the Guinness World Records(TM) for "Most People Playing Dominos" with the Old Spice Domino Tournament. Held at the popular Miami Calle Ocho Festival on Sunday, March 16, the tournament brought together a total of two hundred seventy eight domino players and enthusiasts, who made world record history while competing for $25,000 in cash prizes.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080317/LAM051)

Local personalities, including Univision Network's popular morning show co-host Raul Gonzalez and La Kalle 98.3's energetic DJ Lazaro Lorenzo, joined the hundreds of people who took part in the historical event for the Latino community. True to the game's competitive yet friendly nature, the Old Spice Domino Tournament at Calle Ocho brought together families, friends and strangers alike who sweated-it-out in the Miami heat for five hours to play dominos and set the world record at one of the largest Latino street festivals in the world.

"Just like the game of dominos, Old Spice has a deep, iconic heritage and we support all of the tournament participants who worked and sweated hard to help us make history," said Rodrigo Coronel, assistant brand manager, Old Spice. "Dominos have long been an essential part of the Latino life and culture, so it made sense to take this game to the next level and attempt to achieve a Guinness World Record."

"Although dominos have long been a cherished pastime among many cultures, we have seen a resurgence in recent years as evidenced by the hundreds of new domino clubs, national televised tournaments and celebrity matches," said Manuel Oquendo, president, USA Domino Federation. "We are thrilled for this opportunity to partner with Old Spice and the Calle Ocho Festival, and to win a world record for this increasingly popular game that we are so passionate about."

"Guinness World Records is honored to be a part of this monumental day in Old Spice History," said Danny Girton Jr., Guinness World Records Judge. "We congratulate Old Spice and the USA Domino Federation on this remarkable achievement in setting the record for the Most People Playing Dominos at one time."

Not only is Old Spice celebrating its world record win, it is also commemorating 70 years as an American icon and grooming leader for today's guy. As the No. 1-selling deodorant/anti-perspirant and body wash brand among guys, Old Spice provides a variety of essential grooming products, including anti-perspirants, deodorants, body washes, body sprays, after shaves and colognes. For more information, visit http://www.oldspice.com.

About P&G (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the USA Domino Federation

The USA Domino Federation is an independent, non-profit organization for domino enthusiasts. Its primary goal is to foster friendship and promote the sport of domino in the United States. The organization engages in a variety of activities at the national and state level to succeed in its goal. Activities include national and regional domino tournaments and state competitions.

About Calle Ocho

Hosted by the Kiwanis Club of Little Havana, Calle Ocho is one of the largest Latino street festivals in the world with more than one million visitors attending every year. For one exciting day, the Calle Ocho Festival fills 23 blocks in Miami's Little Havana area with Latin entertainment, street performers and international foods.

About Guinness World Records(TM)

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 20 languages and is one of the highest-selling books under copyright of all time with more than three million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. The Guinness Word Records website (http://www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is published by HIT Entertainment Limited, a fully integrated global studio with divisions in the U.K., U.S., Canada and Japan, including broadcast production and distribution, video and audio sales, consumer products licensing and marketing.

SOURCE Old Spice

Mariana Baserga of PainePR, +1-213-996-3794, mbaserga@painepr.com, for Old Spice,