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Dateline 1986 — The ads were news to me
Spending 30 years on the Coast news beat, I was so engrossed with deadlines and hot copy that I had never learned to read the ads. But once I retired, I realized that my wife always read the ads first, then the news. I would also soon learn that all the minor home repair and yard jobs I had wanted to tackle but never did could now be tackled quickly and economically by professionals through the Sun Herald’s Service Center Directory: In 1986, for example, you could get an LPN to babysit for $30 a week; or a professional to pave your driveway the same week. To me, the whole ad thing became one exciting bulletin after another.
Sun Herald Memory Bank archives are researched and compiled by retired staff writer Jimmie Bell, whose reporting career at The Daily Herald and The Sun Herald spanned 30 years. Jimmie Bell is editor of Bell’s Letters poetry magazine, published in Gulfport. E-mail, jimbelpoet@aol.com.
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