You may have visited Long Beach before, but did you know that Long Beach rocks?
Well, it does, especially on the third Thursday of each month with Long Beach LIVE!, a free open-air concert series in downtown Long Beach, now in its third season.
It's a great opportunity for those who haven't experienced Long Beach to get a taste of its green space, restaurants and nightlife.
Mark you calendar now because the next event takes place at 7 p.m. Thursday, July 18, and the third Thursday of each month at the Harper McCaughan Town Green, from April to October.
"A group of volunteers started it with the cooperation and sponsorship of the city of Long Beach," said Fred Walker, event co-chair. "It's about promoting the downtown and quality of life. People enjoy live music. People enjoy the outdoors, and we have this excellent venue."
The series has been popular with people of all ages. Walker said children will come with their parents and grandparents and split time between listening to music and enjoying the splash pad behind the amphitheater.
Donations are taken for local charities, and the most recent beneficiary was Feed My Sheep.
Long Beach LIVE! features local and regional bands of all genres.
"Rosco Bandana was the very first group we had, and last year they were the closing act," Walker said. "The bands love the exposure. The fact that it's on Thursday is good, because a lot of them have gigs on the weekends."
This year's concert series is sponsored by Island View Casino, and the next concert is 7 p.m. Thursday, July 17, when the featured band will be The Eves, a group that came into being when rhythm section duo Wayne Mott and Tommy Mims joined forces with local singer/songwriter Justin LaFramboise.
The Eves are known for their various musical ventures, from worship and praise to metal.
All three members are from the Coast, and the sound of The Eves can be described as atmospheric and pensive, much like waterline horizons of the area.
"It's a really good mellow family atmosphere," Walker said. "Even though there's seating, we encourage people to bring their lawn chairs and blankets and coolers and make a picnic out of it.
"We have a good many folks who stop in for a while, and they leave a little bit happier."